xiaoding
Independent design practice · Remote worldwide

Make it
memorable.

Minimal logos and thoughtful brand identity for ideas ready to be seen. A focused design practice by Xiaoding, with an eye for clarity, character, and lasting recognition.

Explore the workView Fiverr profile
Form follows meaning. Every detail counts.
01 / 03 A study in shape & character
What I focus on

Design with
purpose.

A good visual identity makes a business easier to recognize and easier to remember. These are the design areas described on my Fiverr profile.

01

Minimal logo design

Clear, distinctive marks built around the idea at the heart of your brand.

02

Brand identity direction

A consistent visual language through typography, shape, and color.

03

AI-assisted exploration

New tools used as part of a considered design process, guided by human judgment.

Visual explorations

Simple forms.
Strong ideas.

Original logo studies, identity applications, and 3D artwork explore a visual direction that is flexible, restrained, and easy to recognize.

01 / OrbitConcept study
02 / ApexConcept study
03 / FlowConcept study
Minimal geometric logo applied to a card, packaging sleeve, and booklet
04 / Identity applicationConcept study
Abstract X and D inspired sculpture in dark ceramic and lime glass
05 / 3D formConcept study

These are concept studies made for this website, including AI-assisted visualizations. They are not client projects or Fiverr orders.

How I think

Less noise.
More meaning.

The best identities feel inevitable because every decision supports the same idea. This is the thinking behind the work.

A useful mark should work small, large, and everywhere in between.
01

Understand the idea

Start with what the brand does, who it speaks to, and what should be remembered.

02

Explore the form

Reduce the idea to shapes, type, and colors with a clear reason to exist.

03

Refine the details

Check balance, legibility, and consistency across sizes and contexts.

The person behind the marks

Hello,
I'm Xiaoding.

I focus on minimalist logos and modern brand identity, with remote service available to clients in the United States, Japan, and Hong Kong. My Fiverr profile describes an approach that combines design principles with AI tools to create clean, memorable visual directions.

  • FocusLogo design · Graphic design · Brand identity
  • Remote service areasUnited States · Japan · Hong Kong
  • LanguagesChinese · Basic English
Next step

See the profile.
Check availability.

Visit my Fiverr profile to see current availability and any services listed there. Fiverr manages enquiries and orders on its platform.

Visit @dingshuyi on Fiverr